Interesting lessons learned from Microsoft's more successful strategies that contributed to our growth. Directions on Microsoft is an independent organization that doesn't shy away from criticizing Microsoft strategies from time to time (that is their job - to be independent), but when credit is due, it is due and there are lessons to be learned:
1) Question the rules. Change the game.
2) Create win-win partner situations to grow fast.
3) Don’t neglect your customers’ most important need: a better price.
4) Make it easy for partners to customize your product.
5) Business isn’t a sprint; it’s a marathon. Be persistent.
Full article is here: Five strategies Microsoft got right
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