Has the customer acquisition cost dropped or is my credit value in shambles

Until yesterday, it has never been that easy to cancel a credit card. After a 10min quibble with my credit card company over an unjust and petty late fee(they agreed that they received the payment on time but it took two days for them to process it, guess what, I have to pay for that!), I decided to cut my losses and cancel the card for good. Considering that I have been with that bank (in very good standing) for over 6 years and never incurred a late fee, I was a bit surprised to witness the representative making no attempts to convince me not to cancel. Has the customer acquisition cost been significantly dropped (under $25, since that is the amount that they didn’t agree to refund) or has my credit value as a customer became so low that they didn’t bother.

Either way, I am happy to carry a lighter wallet, get one less statement in the mail every month and stick to the banks that provide the best value and the best service, the bank in question certainly wasn't doing neither …..